Paid Advertising

Any captive agent looking to differentiate themselves from their fellow company agents and competitors may want to consider a Google Ads campaign as an option. While Google leads typically have a higher cost per lead than social media leads, they are also more likely to convert at a higher rate.

SnapSales utilizes our shared consumer brand platform to run exclusive Google Ads campaigns for our clients with the same process that we use on Facebook. However, this tactic is even more important with a Google Ads campaign. Unlike Facebook, which allows third party targeted ads to be run from new community page accounts and from shared providers with no real presence on their platform, Google looks for a real business presence and website when ranking display ads.

Our consumer brand recognition and larger shared platform yields better display results for a captive agent, powered by both organic search optimization and paid ads. Paid ads with more credibility, from higher ranked accounts, will deliver better advertising campaigns results for your agency and you as a captive agent.

The alternative to directly running Google Ads to initiate prospect engagement is to retarget website and social media visitors, with retargeting paid ads. In this case, your paid ads are served to prospects that have already seen your content, which makes them much more likely to convert a lead at a lower cost. Our SnapSales analytic tools for tracking social and web visitors, from our clients exclusive ad channel, allow us to retarget prospects in several ways and deliver them back to the agent who’s paid ads first caught their attention.

SnapSales will also utilize these capabilities to allow agents to direct leads to referral partners in home and auto markets in the near future, based on a prospect’s expressed interests on our website.